Industrial Lighting for Furniture FactoriesVintage Massagic Shoes Lighted Sign

c. 1940s; mfd. by Process Displays, Inc. for Weyenberg Shoe Manufacturing Co. - Milwaukee, WI

Vintage lighted non-corrugated cardboard shoe advertising sign.

This piece advertises Weyenberg's Massagic shoes, a popular line of comfort shoes. The sign features painted graphics depicting a painted wooden pilot pointing at the off-center illustrated shoe graphic; this graphic is lit from behind by a rudimentary light-box. "Massagic" lettering stands out in relief by way of raised, wooden graphics.

Exhibits minor signs of wear including water stains and some damage to back corner.

Please refer to photos regarding condition.
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38" W x 3" D x 28" H

MM - 10764 - 090424